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About Red Dog

NSB's Local Shop Since 1989

Established in the heart of New Smyrna Beach, our shop has been a beacon for surfing enthusiasts since 1989. As avid surfers ourselves, we understand the thrill of catching the perfect wave and the joy of sharing that passion with our customers. The walls of our shop hold a rich history of NSB surfers and  memories for many locals who have worked, shopped or simply spent the afternoon swapping stories here.

Red Dog Surf Shop's storefront on a summer day. Dale the shop dog sits on front deck.

Our Mission

At Red Dog Surf Shop, our mission is simple: to provide a one-stop-shop for all your surfing needs. We're dedicated to offering the highest quality surfboards, beachwear, accessories, and everything else you need to enhance your beach experience. Our team is committed to fostering a welcoming and inclusive community, ensuring that everyone feels at home, whether they're beginners or seasoned pros.

Upstairs surfboard selection. Boards are hung in a line and organized by brand.

Best Board Inventory in New Smyrna Beach

Step inside our shop, and you'll find yourself in a surfer's paradise. Our board inventory is the envy of New Smyrna Beach. We collaborate with top-notch surfboard shapers, carefully selecting each board for its performance, craftsmanship, and uniqueness. From classic longboards that glide gracefully across the waves to high-performance shortboards that deliver speed and precision, we have the perfect board for every surfer.

Red Dog Surf Shop's womens section. Colorful bikinis hung on the wall and a table display of clothing and straw sun hats.

Beyond Boards

While surfing is at the heart of our shop, we offer much more than just surfboards. Dive into our extensive range of beachwear and apparel, designed to keep you stylish and comfortable both in and out of the water. From premium wetsuits and rash guards to trendy swimwear and casual beachwear, we've got you covered.

Group photo on the beach from a Red Dog sponsored beach clean-up event.

Community Involvement

At Red Dog Surf Shop, we believe in giving back to the community that nurtures our passion for surfing. We host and sponsor numerous local events that bring surfers and beach lovers together, creating an atmosphere of camaraderie and shared excitement.

Five Red Dog team riders walking away from the camera on the beach holding their surfboards and wearing an array of Red Dog Surf Shop t-shirts.

Join the Red Dog Family

Whether you're a local wave chaser or a traveler passing through, we invite you to become a part of the Red Dog Surf Shop family. Embrace the stoke of surfing, connect with like-minded individuals, and explore the endless possibilities the ocean has to offer.

Meet The Team

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